How to sell coffee to a small subset of the population

December 22, 2009

Have you seen that coffee commercial where the dude comes home for Christmas and then his little sister takes him into the kitchen and makes him coffee and they stare at each other in a way that makes you, the viewer, really uncomfortable UNLESS YOU ARE MARRIED TO YOUR FIRST COUSIN?

Here it is:

What is going on with that! Did everyone already know about this commercial? Does everyone go “Oh, it’s almost Christmas! Time for the incest/coffee commercial again, I can’t wait!”?

Why didn’t you tell me about it?

And why did nobody at any point in the commercial-making chain go “WAIT A MINUTE. HAVE YOU NOTICED HOW THIS GIRL OBVIOUSLY WANTS TO DO IT TO HER OLDER BROTHER? WHAT ARE WE SAYING ABOUT COFFEE DRINKERS YOU GUYS?!?”?

The Youtube comments are pretty entertaining, if you’re down for that sort of thing. Basically they split into two groups of people: those who are offended by the “West Africa” reference and those who are offended that others are all “Say, that “You’re my present this year”+romantic doe-eyed gazing part is pretty weird, eh?” – because, apparently, that’s how brothers and sisters are and anyone who questions it hates families and is a bad American.

The weirdest part is how the sister is obviously creepily, sexually obsessed with her older brother, but he’s trying to be all cool! He brings her things from West Africa! Like maybe a lame hat to match the one he was wearing! But the sister TOTALLY WANTS TO BANG HIM, and then the editor cuts to the brother and he’s really torn. Like you can see him thinking “….that is so gross!” and yet also “A man gets lonely in West Africa. Real lonely.”

😦

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6 Responses to “How to sell coffee to a small subset of the population”

  1. Matt Price Says:

    Every time I see that commercial, I resolve to find an alternate interpretation for her looks, trying to make that commercial make any damn sense at all.

    Then, a few days later, the commercial catches me unawares, and I once again think, “Aw, she hasn’t seen her boyfriend inOHMYGODTHAT’SHERBROTHER!!!”

  2. Shannon Says:

    I have not seen this commercial. Thank you for bringing it to my attention. Because it is HILARIOUS. And weird.

  3. Anna Says:

    Maybe… this is why it is better to drink either tea or dilute coffee with lots of milk?

  4. Ron Says:

    Its not my cup of tea per se, but the company was obviously trying to brand their product to a family environment. Its very commercial, but I didn’t think it was THAT bad. I think the limitation it poses is the scene space. You know from two shot to close up and the length of time for the scene. It gives the impression it was shot with care, but feels like it should be a love scene. They have to force emotion in such a short span of time, but you’re right about your instincts, though I didn’t find overt sexual subtext or overtones our brains are just trained for this kind of set up. If the scene were longer they could have had the sister make him breakfast.

  5. farideh Says:

    this is a late reply to this post, cause i’m reading all your hilarious posts now.

    but really i think the coffee company is saying “this coffee will help you find love even in the wrong places”. Maybe they are step siblings!


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